EXPLORE THE NEW OUTDOORS
THE NOMAD SAILING TREND
READY TO ESCAPE CITY LIFE AND HUNT FOR NEW ADVENTURES IN THE GREAT OUTDOORS? DISCOVER PROGRESSIVE SAILING PERFORMANCE AND COMPLETE MOBILITY IN ONE BOAT – A TRUE INNOVATION WHICH PROVIDES A UNIQUE AND INVIGORATING WAY TO EXPLORE BOTH SAILING AND NATURE AT THEIR VERY BEST. THE PERFECT ANTIDOTE FOR A FAST- MOVING WORLD.
Smartkat rocks the water sports industry with an inflatable, avant-garde, “sail-to-go” solution. We give outdoor enthusiasts a completely new perspective on sailing and travelling. The ease of transportation gives you 100% mobility - a game changing benefit which provides you and your friends with the opportunity to experience sailing anywhere at any time. When you hear the call of the wild – just go.
Traditional sailing vessels spend most of their time in the harbor and are for many owners more of a headache than a pleasure. It´s not only about the high fixed costs of owning a sail boat. It’s about being ready for action wherever and whenever you feel the need, with a craft that’s a breeze to transport to your next adventure.
Here are the leading trends that make owning a Smartkat so appealing:
TREND No. 1 “EXPERIENCES”
Experiences are the new currency. Owning expensive items just for the sake of it has lost much of its appeal. Now, life’s all about finding opportunities to enjoy new experiences and get inspired. Just ask yourself, “What makes life worthwhile?”
The answer is likely unforgettable trips with friends, discovering new locations, and taking on all nature has to throw at you. That’s what most people are now finding gives real meaning to their lives.
Just imagine going on a road trip and sailing your catamaran in places where regular sail boats have never been before.
Did you know? New research has found that more than 80% of people say experiences make them happier than owning possessions. A survey of more than 2,000 people from around the UK found that the experiences that bring people the most happiness include spending time with family and friends, and going on trips (research commissioned by the LV insurance company).
TREND No. 3 "BACK TO NATURE"
What, exactly, does that mean for most people? Practicing a simpler way of life and being present in the moment. This includes getting out of the city to relax, eat healthy sustainable foods, and use less modern technology. It means giving yourself a digital detox.
Some figures from today’s digital age:
The average adult checks their phone 30 times a day. The average millennial checks their phone more than 150 times a day. We believe that where there’s a trend, there is always a counter- trend. That’s where the Smartkat comes in.
TREND No. 4 "FLEXIBILITY"
Who doesn’t love a bit flexibility in their over-scheduled lives? This afternoon, grab a quick sunset sail after work to decompress. On the weekend, set off for a road trip with your friends to Lake Garda in Italy. Escape this winter to the Canary Islands. No matter the season, you have complete freedom to embark on your next journey, 24/7, all year long.
TREND No. 5 " THE SHARING ECONOMY"
Easy to sail, easy to share - and sharing is caring.
Sharing platforms on the internet are allowing people to make the most of their assets. For instance, Airbnb has enabled people all over the world to use their guest bedrooms to turn a profit, and car sharing is now a well-established practice. Many start-ups are providing innovative apps to support a growing need for accessible sharing tools. The sharing approach to private ownership will enjoy tremendous growth in the future, across a wide variety of fields, and will certainly be felt in the sailing industry. Why not share your new Smartkat?
You may want to consider the option of refinancing your investment by sharing your boat for profit. Alternatively, you can always take your friends out with your Smartkat if you want a bit of company. Always remember: the person who brings the boat never has to pay for the beer!
Facts and figures:
“Maximum-usage” is a buzzword across all industries. With increasingly limited financial and spatial resources, car sharing has become a popular way of reducing the number of vehicles on the road and freeing up precious parking spaces in urban centers. Cars are only used 5% of the time on any given day (source: zukunft-mobilitaet.net).
Boats are even worse. Traditional boats are only used on average for 10 days in every year. That’s less than 3% usage!
With a Smartkat, those numbers can change dramatically.